Oway is the world's first professional organic hair color, care and styling line with biodynamic, organic and fair trade ingredients. At Oway, everything comes from the earth and is created by humans. Oway is the first and only professional agricosmetic brand to use glass and aluminium as primary materials in its packaging. Concentrated, multisensory hair and scalp treatments rich in active ingredients with authentic recipes for true wellbeing with the healthiest and most genuine ingredients from organic and biodynamic life cycle.

Since opening their first salon in NYC in 1994, Deva has been dedicated to one thing — curls! Whether perfecting a new technique or developing a breakthrough product, Deva is obsessed with bringing out the best in every curl type. Deva believes that you should rock curl confidence every day. Deva products are free of harsh ingredients are backed by science, dermatologist co-developed, inspired by our curl community, and always made with nourishing, hydrating ingredients designed to meet the unique needs of every curl type.

JVN is a love letter to haircare, the planet, and everyone who embraces their true self, so come as you are. JVN offers truly clean haircare made with sustainable ingredients and packaging. JVN creates haircare that is inclusive for all hair types, designed with hair goals in mind. Efficacious, science-backed silicone free formulas. JVN allows everyone that uses it to find their best hair self, feel beautiful, and show the world that they can look better than ever, while being confident in their choice to bring clean beauty to their hair.