Oway is the world's first professional organic hair color, care and styling line with biodynamic, organic and fair trade ingredients. At Oway, everything comes from the earth and is created by humans. Oway is the first and only professional agricosmetic brand to use glass and aluminium as primary materials in its packaging. Concentrated, multisensory hair and scalp treatments rich in active ingredients with authentic recipes for true wellbeing with the healthiest and most genuine ingredients from organic and biodynamic life cycle.

Founded in Parma, Italy in 1983 by the Bollati Family, Davines Group started as a research laboratory, producing high-end hair care products for renowned cosmetic companies worldwide. By creating beauty sustainably, we encourage people to take care of themselves, of the environment in which they live & work, and of the things they love. Beauty + Sustainability, the inspirational concepts for each of our projects — from formulation to design, to ethics and customers. At Davines every product is born from intuition.

Set yourself free. All of our decisions are based around three things; defending the planet, supporting independent salons and barbershops, and making people look rad without poisoning them in the process. It’s time to revolt against subservient style and environmentally and physiologically damaging cosmetic chemicals. Those of us who spend every day up to our elbows in it should know. It’s time to fight back. It’s time for a revolt in hair care. It’s time for Cult+King.

Since opening their first salon in NYC in 1994, Deva has been dedicated to one thing — curls! Whether perfecting a new technique or developing a breakthrough product, Deva is obsessed with bringing out the best in every curl type. Deva believes that you should rock curl confidence every day. Deva products are free of harsh ingredients are backed by science, dermatologist co-developed, inspired by our curl community, and always made with nourishing, hydrating ingredients designed to meet the unique needs of every curl type.